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Medicine in the Media:

The Challenge of Reporting on Medical Research
Symposium Held June 23-25, 2002

Course Agenda and Speakers

Sunday, June 23

12:00 pm Registration and lunch

1:00 pm Introduction: The Challenge of Interpreting Medical Research for the Public
. Dr. Barnett Kramer and staff, NIH Office of Medical Applications of Research. Overview and housekeeping.

1:45 pm Medical News: What Does Current Coverage Look Like? What does the public need, and are they getting it? How does science become news? Includes an interactive discussion among participants as well as presentation of current research on health journalism. Sharon Steinberg, NIH; Robert Logan, University of Missouri-Columbia School of Journalism; Larry Thompson, National Human Genome Research Institute.

3:45 pm Break

4 pm Accumulating the Evidence: Taking the Researcher's Perspective. An interactive session on designing a study. Dr. Mark Zweig, National Cancer Institute.

5:45 pm Dinner with speaker.
Dr. Barron Lerner, Columbia U. Author of The Breast Cancer Wars.

7:30 pm Discussion: What are issues faced by journalists in getting the story to the public?
Facilitated by Dr. Robert Logan, University of Missouri

Monday, June 24

8:00 am Breakfast

8:30 am Levels of Evidence among Clinical Studies. What are the pros and cons of different clinical study designs for answering a given research question? Looking at study results with a critical eye. Dr. Steven Woolf, Medical College of Virginia.

10:00 am Break

10:15 am Cancer Screening: The Clash of Evidence and Intuition.
A closer look at what we think we know about early detection of disease. Dr. Barnett Kramer.

12:00 am Lunch and free time

2:00 pm Reporting Health Risks and Medical Statistics: A Practical Guide. What do different risk numbers mean, and how are they most usefully presented? Drs. Lisa Schwartz and Steven Woloshin, VA Medical Center, White River Junction, VT.

5:15 pm Dinner with speaker.
Dr. Leon Gordis, Johns Hopkins University.

7:30 pm Lecture: Development of the HIV Vaccine. Dr. Barney Graham, National Institute of Allergy and Infectious Diseases.

 Tuesday, June 25

8:00 am Breakfast

8:30 am Reporting on a Study, Part I. A hands-on exercise (in small groups) to develop a press release into the bones of a story, assisted by symposium faculty.

10:00 am Break

10:15 am Reporting on a Study, Part II. Presentation of results from first session and large-group discussion with a panel of experts. Panelists: Gina Kolata, New York Times; Joe Palca, National Public Radio; Melinda Voss, Association of Health Care Journalists; Bob Meyers, National Press Foundation.

12:00 am Lunch and free time


2:00 pm Adding Context and Perspective.
Presentation and analysis of medical news articles by their authors. Gina Kolata, Joe Palca.

4:30 pm Tying it all together: writing the story and then selling it. Katherine Arnold, News Editor, Journal of the National Cancer Institute.

5:30 pm-
Optional, informal dinner (on your own) with symposium faculty and staff in downtown Bethesda.

Symposium faculty and speakers

Katherine Arnold is the news editor of the Journal of the National Cancer Institute. She is responsible for developing ideas and commissioning articles for the News section of the Journal, as well as editing all news stories and overseeing the final production of the News. She also oversees media relations for the Journal. She has worked as a newspaper reporter, a medical writer, and a public affairs specialist. She completed her graduate work in science and technology journalism at Texas A&M University.

Leon Gordis, MD, DrPH, is Professor of Epidemiology and Pediatrics at the Johns Hopkins University. His major research interests are the epidemiology of childhood diseases, cancer epidemiology, the use of epidemiology in evaluating health services, and the relation of epidemiology to public policy. A second edition of his textbook, Epidemiology, appeared in May 2000. He has taught epidemiology to Federal and State judges and co-authored the chapter on Epidemiology in the Reference Manual on Scientific Evidence, which was published for Judges by the Federal Judicial Center. Dr. Gordis chaired the NIH Consensus Panel on Mammography for Women Ages 40-49, and has received the Abraham Lilienfeld Award for outstanding contributions to the Teaching of Epidemiology from the American Public Health Association.

Barney S. Graham, MD, PhD, is a Senior Investigator in the Vaccine Research Center at NIH and is Chief of the Viral Pathogenesis Laboratory and Clinical Trails Core. Prior to joining the NIH, he was a Professor in the Departments of Medicine and Microbiology & Immunology at Vanderbilt University School of Medicine. He studies basic aspects of the immune response to virus infections, and has been involved in the clinical evaluation of candidate HIV vaccines for 15 years.

Gina Kolata is a science reporter for the New York Times, where she has worked since 1987. Before that, she was a senior writer for Science magazine. She has a master's degree in applied mathematics, an undergraduate degree in microbiology, and she studied molecular biology on the graduate level. She has written four books, including Clone: The Road to Dolly and the Path Ahead, and Flu: The Story of the Great Influenza Pandemic of 1918 and the Search for the Virus that Caused It.

Barnett S. Kramer, MD, MPH, is the Director of the Office of Medical Applications of Research at the National Institutes of Health and Editor-in-Chief of the Journal of the National Cancer Institute. He also holds positions with the National Cancer Institute and the Department of Medicine of the Uniformed Services University of the Health Sciences in Bethesda. Dr. Kramer has extensive experience in cancer treatment studies, primary prevention studies, and clinical screening trials of lung, ovarian, breast and prostate cancers. He received his medical training at the University of Maryland and Barnes Hospital in St. Louis, Missouri, and a masters degree in public health from the Johns Hopkins University School of Hygiene and Public Health.

Barron H. Lerner, MD, PhD,
is the Angelica Berrie-Gold Foundation Associate Professor of Medicine at the Columbia College of Physicians & Surgeons. Dr. Lerner received his M.D. from Columbia and his Ph.D. in history from the University of Washington. His second book, The Breast Cancer Wars: Hope, Fear and the Pursuit of a Cure in 20th Century America, was published by Oxford University Press in May 2001. Dr. Lerner has published extensively in scholarly journals as well as The Washington Post and The Boston Globe. He also practices internal medicine and teaches medical ethics.

Robert Logan, PhD, is a professor, associate dean and director of the Science Journalism Center at the University of Missouri-Columbia School of Journalism. Dr. Logan has published more than 35 articles in scholarly journals and magazines and is the author of Social Responsibility in Science News: Four Case Studies (Washington: The Media Institute, 1997) and Environmental Issues for the 1990s: A Handbook for Journalists (Washington: The Media Institute, 1995). Dr. Logan is a member of the editorial boards of the Journal of Mass Media Ethics and Mass Comm Review . He is on the New York Times' college advisory board, and science communication boards established by the U.S. Department of Energy and Vanderbilt University.

Bob Meyers is president of the National Press Foundation, one of the oldest professional development organizations in the country. He has also been director of the Harvard Journalism Fellowship for Advanced Studies in Public Health (1989 &endash;1993), a reporter for The Washington Post and Specialist Editor at The San Diego Union. He is the author of two books with health-related themes. He is a member of the Fellowship Advisory Board of the Rosalynn Carter Fellowships for Mental Health Journalism.

Joe Palca is a senior science correspondent for National Public Radio. Prior to joining NPR in 1992, he was a news writer for journals Science and Nature. He comes to journalism from a science background, having received a Ph.D. in psychology from the University of California at Santa Cruz where he worked on human sleep physiology. Palca is past president of the National Association of Science Writers
Lisa Schwartz, MD, and Steven Woloshin, MD, are general internists at the White River Junction (Vermont) Veterans Administration Hospital and assistant professors at of Medicine and Community and Family Medicine at Dartmouth Medical School. They are the interim co-editors of Effective Clinical Practice, a new MEDLINE journal published by the American College of Physicians. Their work focuses on improving the communication of medical data to patients, physician and the public.
Larry Thompson is the chief of the Communications and Public Liaison Branch of the National Human Genome Research Institute. He is the co-founding editor of The Washington Post Health section, founding editor of The San Jose Mercury News Science and Medicine section, and was the first medical editor of The Call-Chronicle Newspapers in Allentown, Pennsylvania. Thompson wrote Correcting the Code: Inventing the Cure for the Human Body, a book, published by Simon and Shuster, about the first human gene therapy experiments at NIH. His broadcast experience includes stints on PBS and Medical News Network. Thompson entered federal service when he joined the FDA team seeking to regulate tobacco products. He has graduate degrees in molecular biology and in film and digital media.

Craig W. Trumbo, PhD, is an Associate Professor in the University of
Missouri School of Journalism. He earned his doctorate in Mass Communication from the University of Wisconsin (1997) and concentrates his research and teaching in the areas of health, risk, and environmental communication. His major on-going project, under continuing support from the National Science Foundation, looks at how state health departments communicate epidemiologic information to the public during the investigation of suspected cancer clusters.

Melinda Voss
has been the executive director of the Association of Health Care Journalists, a group dedicated to improving news coverage of health and health care, since 1999. Previously, Voss was a staff writer at The Des Moines Register for nearly 26 years. Her 1990 series, "Gay Iowa: The Untold Story," was nominated for a Pulitzer. Voss, who has a master's degree in public health, also teaches journalism at the University of Minnesota and freelances.

Steven H. Woolf, MD, MPH, is Professor and Director of Research at the
Department of Family Practice at Virginia Commonwealth University, and was
recently elected to the Institute of Medicine. He received his medical training from Emory University and Virginia Commonwealth University. Dr. Woolf is also a clinical epidemiologist and underwent training in preventive medicine and public health at Johns Hopkins University, where he received his M.P.H. He is a member of the U.S. Preventive Services Task Force and has been a coeditor of its report, the Guide to Clinical Preventive Services. Dr. Woolf's career has focused on evidence-based medicine, with a special focus on preventive medicine, the principles of shared decision-making, and
systematic evaluation of the benefits and harms of screening tests.

Mark H. Zweig, MD, now Division of Cancer Prevention at the National Cancer Institute, was Assistant Chief of the Clinical Chemistry Service in the Clinical Pathology Department of the Clinical Center at the National Institutes of Health from 1977-1996. His research has ranged from basic neurochemistry to clinical investigations of cardiac and cancer markers in patient care. An expert on using Receiver Operating Characteristic (ROC) analysis to evaluate the diagnostic accuracy of laboratory procedures, he chaired a subcommittee for the National Committee for Clinical Laboratory Standards that developed and published a guideline on the use of ROC plots. Currently, Dr. Zweig is interested in the public's understanding of disease prevention and risk management.


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